The focus of this project is the large format infographic poster. It’s full of information and custom illustration, and for good reason. The topic of our food supply chain and its effects on climate change are intertwined, and at times it can be overwhelming to understand it.
It’s designed in a way to take you on a trip, from the producers of goods, through the distributors of goods, and finally to consumers of the goods. The interconnection of the three target markets is shown as a two-way street – the best way of viewing the issue.
Print design was not enough to take this message to the next level. Animations were the next step to capture the focus of our market. Augmented reality posters drove audience engagement with the campaign, and an animation of the the large format poster further explained the connection between the target markets.
This campaign won several awards, both locally and internationally. In 2023, it won 7 different awards across two different competitions.
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- 2023 American Advertising Federation Awards
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- Silver (x3): Elements of Advertising, Out of Home & Ambient Media, Cross Platform
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- Gold Award (x2): Infographics for Graphic Design, Integrated Graphic Design for Graphic Design
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- Silver Award (x2): Illustration for Social Change, Mix Media/Moving Image for Social Change
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Timothy Bartz 