At Parasol, we believe that style and function should be mutual benefits of a quality product. Our merchandise manifests those qualities by not only providing protection from the elements, but also by adding a touch of sophistication and playfulness to any occasion. They are made with the highest quality materials and expert craftsmanship, ensuring that young professionals and outdoor enthusiasts alike can count on us to help them arrive safely and in style.
Inspiration
Where Shade Meets Statement
Parasol isn’t just about blocking the sun — it’s about turning heads. We design bold, high-quality parasols for people who don’t blend in. Whether you’re adventuring under the open sky or simply strolling with flair, our designs help you express exactly who you are.
Artful. Durable. A little daring.
From vintage stripes to unexpected textures, every Parasol piece is crafted to feel like a getaway — a sweet escape from the ordinary.
Target Audience
Parasol is made for those who believe practicality should never come at the expense of personality.
Our customers are men and women, ages 25 to 45, who know how to turn everyday essentials into bold personal statements. They’re event planners, outdoor enthusiasts, and fashion-forward professionals who spend time in the sun — and want to do it in style.
With an eye for design and an appreciation for quality, they choose Parasol not just for protection, but for self-expression. Educated, creative, and confident in their taste, they seek products that feel both credible and spunky — just like them.
Whether it’s a garden party, a beach day, or simply a stroll through the city, they reach for Parasol to stand out in the best way possible.
Palette
Bright. Bold. Effortless.
Parasol’s palette is inspired by sunshine, sea breezes, and standout moments.
We blend vibrant hues with grounded neutrals — bold blues, citrus pops, coastal stripes, and textures that feel like summer memories.
Typography
Pragmatica + Montserrat
Typography matters — it’s the voice of the brand before a single word is read. At Parasol, we’ve chosen Pragmatica for its modern simplicity and timeless structure. It’s a typeface that knows how to get to the point — confidently, elegantly, and without trying too hard – and the extended version emulates the extended nature of our products.
To balance that precision, we pair it with Montserrat — geometric, approachable, and easily read. It’s bold without being loud, playful without losing polish.
Iconography
At Parasol, our icons do more than decorate — they communicate. Inspired by the simple joy and visual clarity of a parasol’s silhouette, our icon system blends geometric confidence with just the right amount of charm.
From linework to full-color executions, each mark is designed to be:
– Distinct enough to stand out on its own
– Flexible across digital and print applications
– Unified with our bold, energetic brand language
Whether it’s a full parasol emblem, a striped backdrop, or a circular stamp, these icons create a language that’s instantly Parasol: modern, inviting, and unmistakably you.
In Action
Timothy Bartz 