Parasol
Speculative Brand Identity

Parasol is a company that that specializes in high quality, fashion-forward umbrellas and parasols. At Parasol, we believe that style and function should always go hand in hand, which is why our parasols are designed to provide not only protection from the elements, but also a touch of sophistication and playfulness to any occasion. Our products are made with the highest quality materials and expert craftsmanship, ensuring that young professionals and outdoor enthusiasts alike can count on us to help them arrive safely and in style. Whether it is your daily commute, an outdoor hike, or you want to create an unforgettable event, Parasol is right there with you.

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Their target market is fashion-conscious individuals, outdoor enthusiasts, and event planners,  college educated and middle to upper class. By targeting this group of people, we can attract those who understand that often times, higher price means higher quality. They are also outdoorsy, enjoy traveling, are health-conscious, and appreciate quality goods.

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We focused on the idea that our brand should make the consumer think of it as enticing, spunky, and reliable. That's why we chose a bold color scheme and even bolder gear for our storefront and merch.